November 15, 2013

Snap Learning Schedule

Snap Learning at The NATSO Show is 15-minute power sessions full of business intelligence. Snap learning takes place in the seating section in the exhibit hall.

Tues., Feb. 23

Consumer Trends with Coca Cola
10:00 a.m.
Experts from Coca Cola will share key shopper trends and insights impacting truckstops and travel plaza from their extensive consumer research. They will also share strategies and tactics of how to best capture and build loyalty with shoppers.

The Significance of Food Service and Ways to Increase Sales
2:00 p.m.
Food service is the fastest growing area at truckstops and travel plazas, and today’s customers are demanding greater quality and convenience in the food they purchase. To be successful in food service, operators need to look at several aspects of their business, including their current offerings, their current customer demographics, and the wants and needs of the customers they hope to capture. Industry veteran Ed Leddy will provide ideas on how to grow food service based on insights gathered throughout his 38 years in the truckstop industry.

Wed., Feb. 24

The Economics of RINs
10:00 a.m.
RINs continue to play a crucial role in the ultra-competitive fuel retailing market. Can blending make your business more competitive? Provided by the RINAlliance®, this Snap Learning session will cover the basic principles of the EPA’s Renewable Fuel Standard (RFS) and focus on the logistics and economics of blending with renewable fuels. The RINAlliance® is a web-based renewable fuel compliance program open to qualified blenders and marketers registered under the EPA’s RFS.

Lessons Learning in 38 Years of Truckstop Merchandising
2:00 p.m.
Do you know the formula to find the right categories for your space based on your exact square footage? After 38 years of truckstop merchandising, Ed Leddy does. Plan to attend this Snap Learning session to learn best-practices based merchandising, including product location, selection, presentations and messaging.


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